Thoughtify

Client: Spotify

Memorizing exam material is a nightmare for most students. But by tapping into music’s ability to cue active recall of information in your brain, studying can be as easy as do-re-mi. Introducing Thoughtify by Spotify, the machine learning tool that turns your lectures into lyrics.


Art Director: Remi Tsunoda
Copywriter: Avery Schildhaus


Music & lyrics composed by Avery. Vocals by Tim. Body by milk.


Awards

Communication Arts Advertising Competition Winner, 2024

Just for fun: here’s the full “The Plaintiff’s Frontier” that didn’t make it into the video.
(Maybe one day I’ll get around to writing lyrics for the four remaining elements, too.)

This project has not been commissioned or approved by the client. It was created solely for a class.

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