My Opia
Client: 21GRAMS
Snoopy. Hatsune Miku. Bob from Animal Crossing. You name them, Gen Z will become their emotional caretaker. But what Gen Z won’t take care of is their eye health, causing myopia in nearly half of young adults in the US thanks to excessive levels of daily screen time. Our solution? A digital pet that’s only at its happiest and healthiest when your phone is off.
Art Director: Remi Tsunoda
Copywriter: Avery Schildhaus
This project has not been commissioned or approved by the client. It was created solely for a class.